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Valuing Businesses with Recurring Revenue: Distinguishing Low vs. High Streams

Business valuation isn’t a one-size-fits-all equation. With myriad factors at play, one of the stand-out elements in contemporary valuation models is the concept of recurring revenue.

Recurring revenue, especially when considered in the dimension of ‘low’ versus ‘high’, can significantly shape a business’s valuation. In this deep dive, VFD Pro unravels this intriguing factor and its implications on the valuation matrix.

The Power of Recurring Revenue in Valuation 

In essence, recurring revenue stems from subscription models, contracts, or any predictable and repeat income streams. Its appeal in the valuation framework is the predictability and assurance of future cash flows, which fundamentally reduces business risk and enhances the attractiveness to potential investors or buyers. 

Low vs. High Recurring Revenue: A Comparative Analysis 

To truly understand the impact of recurring revenue, it’s imperative to discern between ‘low’ and ‘high’ recurring revenue streams. 

Low Recurring Revenue Streams: Businesses here derive only a fragment of their income from recurring sources. It’s not the primary income, but it’s a part of the revenue puzzle. Such a profile might suggest that the business is either new to a subscription model or operates in a market where recurring revenue is not the norm. 

High Recurring Revenue Streams: The lion’s share of the revenue in these businesses originates from predictable, recurring sources. This often signals mature subscription models or operation in sectors where subscriptions dominate, such as SaaS. 

 

 

Comparative Weighting Table

Valuation Method Low Recurring Revenue Weighting (%) High Recurring Revenue Weighting (%)
Return on Investment (ROI) Valuation
20%
10%
EBITDA Multiplier
10%
15%
Simple Cash Payback
15%
10%
Revenue Multiplier Valuation
10%
25%
Balance Sheet Valuation
15%
10%
Discounted Cashflow Valuation (DCF)
10%
20%
Cashflow Valuation
20%
10%

 

This table, based on VFD Pro’s research, showcases suggested weightings for different valuation methods in relation to recurring revenue streams. These weightings are by no means definitive but serve as a starting point for discussions.

Engaging in the Debate

The table certainly provides food for thought. Do high recurring revenue businesses always warrant a higher weighting in Revenue Multiplier or DCF Valuations? Are businesses with low recurring revenue invariably riskier, reflecting in their ROI or Cash Flow Valuations?

How would you adjust these weightings? Does the weight of recurring revenue redefine valuation boundaries?

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