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Accountex 2024 - Accountants in Industry

For the third year running VFD Pro are proud sponsors of the ‘Accountants In Industry’ theatre. You can benefit from 14 inspiring sessions from a range of hand-picked keynote speakers, all specialists in their field.

Day 1: Wednesday 15th May

Discover the finance business partner mindset, skillset & daily actions that add real value in this crucial forward-facing role & learn some practical tips, tools & techniques from our unique 9 Cs FBP Formula®, the formula for business partnering success, to implement immediately in the workplace & be buzzing to do so!

Presented by: Andi Lonnen

Alongside technical mastery, every aspiring leader must become professionally credible. But how do you develop such an abstract quality? Join our panel of experts to explore the characteristics required to reach the most senior finance positions – CFO or Partner.

Join: Andrew Walters, Ben Rawal, Alan Nelson

Reinventing Accounting Advisory: Explore the full potential the Virtual Finance Director Role, Combining State-of-the-Art Technology, and Strategic Offshoring

Virtual Finance Directors are uniquely positioned to provide invaluable guidance and direction to the businesses they serve. When financial staff lack the necessary technology or expertise, it presents an ideal opportunity for mutual benefit. Advanced technology enhances efficiency and utility, while strategic outsourcing addresses skill and capacity shortages, reducing costs for businesses and increasing fee income—a win-win solution.

Join: David Kerr, Sue Penney, Steve Darnell, William Massey

In today’s dynamic business environment, the role of accountants has evolved from mere number-crunching to strategic partnership. As businesses seek growth and profitability, accountants are increasingly called upon to collaborate across departments, necessitating the establishment of robust Business Partnering functions.
Our panel session, led by seasoned industry experts, delves into the essential strategies, challenges, and best practices for implementing effective Business Partnering. Elevating your role, driving strategic value, and fostering collaborative relationships.
Join: Andi Lonnen, Louisa Matheson & Mark Walker
Operating as a Portfolio FD isn’t for everyone but when the role is performed well it can be as beneficial and transformational for the FD as the businesses they support.
During this panel discussion you will gain insights into the knowledge, skills and behaviours required to operate as a successful Portfolio FD, offering clarity, guidance and inspiration for aspiring professionals. We will demystify the multifaceted nature of this role, illuminating everything required to set yourself up for success.
Join: Mark Walker
AI has burst onto the scene amidst a flurry of promises and predictions. But, as we get to grips with the technology, its limitations have also slowly risen to the surface. Has it really changed the game, or have the benefits been overstated?
In this talk we try to paint a more plausible potential digital future for accountancy by discussing the substantial opportunities alongside the acknowledged downsides such as wasted investments, bias and unfairness, privacy fears, compliance concerns, and societal and sustainability issues.
Join: Jeremy Swinfen Green

This session will explore how we can change our perspective and leverage the necessary skills to accelerate our digital transformation journey and to focus on more meaningful activities at work and beyond. We will explore the current and future landscape – the technological shifts, including AI and automation, that are occurring now and how we can take advantage of them. Key takeaways will include how we can optimise the use of technology, including strategies to overcome obstacles and challenges, and to identify and cultivate the skills we require, such as the growth mindset, in order to facilitate these changes.

Join: Louisa Matheson

Ensure you’re getting the most value out of any new system, you’ll need the whole team to buy-in. Effective change management sits at the heart of changes to processes and systems. New software is often bought as a solution to a problem, and too often, the impact of change might not be considered or managed. Change needs to be a considered approach that balances People, Process and Technology (PPT). To increase the success of any new solution, you need to have full buy-in from your team and clients. The panel ranges in size of firms that demonstrate best practice when managing internal and client-impacting change.

Join: Jessica Pillow, Billie McLoughlin, Ben Knapp, Ian Cooper

Day 2: Thursday 16th May

“The Generational Shift of the Finance Department” delves into the nuanced differences between generations, such as Gen Z, Millennials, Gen X, and Baby Boomers, and their impact on the finance function.
This insightful talk explores how each generation brings its unique perspectives, values, and approaches to the table, shaping the culture, operations, and future trajectory of finance departments. From the digital natives of Gen Z to the seasoned veterans of the Baby Boomer generation, understanding and effectively leveraging the strengths of each cohort is essential for fostering collaboration and driving organisational success.
This talk will provide strategies for fostering cross-generational collaboration, knowledge sharing, and mentorship within finance teams to bridge the generation gap, while also anticipating and preparing for further shifts in the finance department as new generations enter the workforce and technology continues to evolve.
Join: Becky Glover
Mathew will be delivering an update for all things payroll in the 2024-25 tax year. With so much to remember, its easy to forget some of the many changes coming this year. The session will cover:
– tax year rate and threshold updates
– statutory payment changes
– NMW compliance and changes
– new legislation, bills and acts
– future changes and legislation
Come and hear all the items you need to make sure your payroll services are compliant and effective. Mathew will also be on hand for you to ask any questions about payroll you may have to help you serve your clients to the best of your ability.
Join: Mathew Akrigg
In the complex world of accounting, the difference between success and frustration often hinges not just on the quality of your advice but on your ability to persuade clients and colleagues to listen and act upon it. Join us for a compelling 40-minute session where Alex Bond Burnett, a behavioural strategist with a background in accounting and psychology, unveils the art and science of effective communication.
This talk is designed to empower accountants, financial advisors, and CFOs with transformative strategies that bridge the gap between knowledge and action. In this session, you’ll learn how to:
  • Master the Art of Persuasion: Understand the psychological underpinnings of decision-making to better influence client behaviour.
  • Enhance Communication Skills: Learn techniques to present complex financial information in a clear, compelling manner that resonates with your audience
  • Build Trust: Discover the keys to establishing and maintaining trust, the cornerstone of any advisory relationship.
  • Drive Action: Equip yourself with ethical strategies to motivate clients to take informed actions based on your advice.
Whether you’re advising on tax matters, guiding strategic business decisions, or leading an accounting team, this session will provide you with the tools to ensure your voice is heard and your advice is followed. Connect with your clients and colleagues on a deeper level to achieve the professional impact you aspire to.
Join: Alexandra Bond Burnet
From the initial stages of inception, where they provide crucial insights into financial frameworks and securing funding, to the subsequent phases of growth and expansion, where they navigate challenges and optimize resources for scalability, finance directors emerge as indispensable strategic partners.
Their expertise extends beyond just managing finances; they become instrumental in fostering innovation, driving collaboration and steering businesses through inevitable setbacks. Finance directors serve as pillars of resilience and vision, ensuring that businesses not only survive but thrive in the ever-changing landscape of the market.
Join: Becky Glover, Sean Farnell, Gaye Prime
Paul Resch, CEO and Founder of Valutico, acknowledged as one of the UK’s most trusted value-add supporting partners to Accountants, will offer practical insights on growing your advisory work capabilities when conducting business valuations.
Discover why more and more firms are adopting leading-edge technology to revolutionise their approach on transactions, making valuation mandates quicker, simpler and saving considerable time in the process. Gain firsthand insight into the ease of harnessing semi-automation to enhance valuation workflow efficiency and access essential private and SME market data, traditionally challenging to find. Learn how these advancements enable even more effective and accurate valuations in a fraction of the usual time.
Join: Paul Resch

Finding the right buyer is crucial to anyone looking to sell their company or raise private equity investment. In today’s market it is now becoming more and more apparent that business owners looking to sell are being influenced not only by price but also by those buyers who offer the ideal solution and the future success of the business as well as its employees.

Join: Andrew Hancock

Looking back to 2023...

London, UK – VFD Pro, known for its transformative platform that delivers all the reporting and financial modelling tools accountants, bookkeepers, and business advisors need, is proud to announce its successful sponsorship of the Accountants in Industry Theatre at Accountex 2023.

Held at Excel London on the 10th and 11th of May, the Accountex 2023 event was a remarkable gathering of industry professionals. VFD Pro’s sponsored theatre saw an impressive turnout, with over 900 delegates attending the 14 sessions held. The Accountex 2023 CPD accredited education programme was led by industry thought-leaders and included over 180 sessions, providing attendees with the knowledge and inspiration they needed to succeed in the fast-changing world of accounting and finance​1​.

VFD Pro’s sponsorship followed its successful educational programme delivered in the same theatre at Accountex 2022. The VFD Pro sessions were designed to help SME Entrepreneurs to ‘Survive, Thrive, Scale & Exit.’ and provided accountants with strategies and tools to improve their advisory services. Some of the session titles included ‘How to scale your portfolio FD practice without needing to clone yourself,’ ‘Using technology to thrive, not just survive,’ and ‘Making the move to sustainable and scalable advisory.’

VFD Pro’s commitment to helping businesses succeed goes beyond providing an advanced platform that connects to popular cloud accounting platforms such as Xero and QuickBooks. Through its sponsorship and participation in influential industry events like Accountex, VFD Pro continues to drive home its mission of enhancing the value that accountants bring to SMEs.

“We are very proud to have sponsored the Accountants in Industry Theatre at Accountex 2023. It was a fantastic opportunity to connect with industry professionals and share insights into how VFD Pro can help businesses thrive,” said a spokesperson for VFD Pro.

VFD Pro is already looking ahead and is excited to continue supporting Accountex in 2024. The company remains committed to its mission of helping SME entrepreneurs survive, thrive, scale, and exit, and continuing to support accountants in providing valuable advisory services to SMEs.