Ensure your clients are using their headlights when driving in the dark

For most business owners, running a business is like driving a car at night without using any headlights. With good reporting, they will have a good idea of how they have got to where they are but will find it difficult to be certain they are heading in the direction they want to go. VFD Pro’s non-financial KPI capability is like turning the headlights on full beam.

Typically, only using financial KPIs means that you’re internally focused and probably concentrating more on the short term rather than the long term, because you’re focusing on where you came from. Non-financial KPIs won’t represent the whole picture because they don’t represent the entire business activity.

So how do we illuminate the road ahead? Well, we use both financial and non-financial KPIs, either individually or combined to get a much better view on where the business is heading. We’re no longer just keeping score, we’re not just looking back, we’re looking at how we can move forward with a better understanding of how the business as a whole is performing.

Typically, the non-financial KPIs will help provide context to the numbers that you see in the accounts. They won’t necessarily be expressed as currency, but they will have a numerical value and they’re a lot easier to link to a business strategy.

If you want to know more about how you can use VFD Pro to include non-financial KPI reporting, ‘Click Here to view our recent webinar.

If you would like to understand more about what VFD Pro has to offer, click on the ‘Live Chat’ on the right to find out more, or ‘Contact Us’ to book a time to discuss.

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