Enhanced Business Growth Model (2025)

The Enhanced Business Growth Model is a practical, data-driven framework that enables finance professionals to quickly evaluate business performance and model the financial impact of future decisions.

Designed for use by accountants, finance teams, bookkeepers and fractional CFOs, the model combines a high-level financial snapshot with configurable growth assumptions, five-year forecasts, and indicative business valuation.

Whether used in planning discussions, board meetings, or prospect conversations, the Enhanced BGM provides a clear, visual platform to help clients understand where they are now — and where they could be. This video introduces how the model works and how you can use it to drive more meaningful, strategic conversations.

Purpose of the Business Growth Model (BGM):

• Created for accountants in practice and industry, fractional FDs, and bookkeepers
• Designed to help them move beyond compliance into “light-touch” advisory
• Enables structured, high-value conversations without requiring full FD-level advisory work
• An accessible entry point into strategic client engagement

Key Features of the Model:

1. On-Demand Creation

• Connects quickly to client accounting data (e.g. Xero)
• Generates live reports in minutes, usable in client meetings or prospecting

2. Financial Snapshot

• High-level overview of past 3 years’ financial performance
• Revenue, margin, EBITDA, cash trends, working capital cycle, indicative valuation

3. Growth Driver Analysis

• Breaks down revenue drivers: new/existing customers, invoice volume, average value
• Highlights retention and acquisition trends
• Evaluates business efficiency metrics: debtor days, creditor days, stock levels

4. 5-Year Strategic Forecast

• Input-based modelling of KPIs (e.g., 5% more new customers/year)
• Forecasts growth in revenue, EBITDA, valuation, and cash position over time
• Shows the impact of each individual driver (e.g., +1% customer retention = +£8k EBITDA/year)

5. Business Valuation Tools

• Estimates value using EBITDA multiples and seven valuation methods
• Demonstrates how financial changes affect value — essential for succession, IHT planning, or exits

6. Cash Flow Modelling

• Projects net cash over 5 years based on operating and working capital assumptions
• Identifies pressure points and helps guide dividend planning or funding discussions

Use Cases by Role:

• Accountants in practice: introduce strategic insight to all clients, even in annual meetings
• Accountants in industry: present board-level forecasts and scenario plans
• Fractional FDs: drive faster decisions with clear valuation and cash impact
• Bookkeepers: open up performance conversations using the snapshot overview

Client Acquisition Potential:

• Quick to produce snapshots for discovery or introductory calls
• Use as a differentiator from compliance-only firms
• Enables value-led conversations and builds advisory relationships over time