Business Growth Model
The Business Growth Model reveals growth potential, strengthens strategic decision-making, and unlocks future business value.
These short, sequential videos take you from understanding a company’s recent financial performance through to modelling compounding improvements, assessing valuation methods, and finally producing a practical valuation target.
Whether you’re preparing for a demo, recapping key learning, or using these resources to sharpen your own presentation style, this series delivers an overview of the power of the VFD Business Growth Model.
The Financial Snapshot
Setting the Scene With Financial Reality:
This first video lays the foundation for everything that follows. It shows how three years of financial history reveal the story behind revenue movement, margin changes, customer retention challenges, and working capital pressures. It also sets up the pivotal conversation around valuation, highlighting the gap between what a business owner believes their company is worth and the valuation their numbers actually support. It’s an eye-opening starting point for any growth or exit conversation.
Growth Assumptions
The Levers Which Shape Future Growth:
Every business has six universal growth drivers and three critical cash flow drivers. Even small adjustments compound powerfully over time. This video shows which inputs matter most, which create the largest EBITDA impact, and how to separate owner instinct from mathematical reality. It’s essential viewing for demonstrating how incremental, evidence-based improvements build a meaningful strategic plan.
Business Growth Potential
Bringing Growth Potential to Life:
This is the moment where the numbers turn into a compelling narrative of possibility. You’ll see exactly how changes in customer acquisition, retention, pricing, margin, and overheads flow through to revenue, EBITDA, cash flow, and valuation. It vividly illustrates why business owners need a structured plan, and how the model helps them visualise a future that feels achievable and commercially credible.
Business Value Calculations
Understanding the Seven Valuation Methods:
This video demystifies the seven valuation models built into the Business Growth Model, from ROI and EBITDA multiples through to discounted cash flow and revenue multipliers. It shows clients how valuation isn’t a single number but a blended outcome shaped by assumptions and performance trends. Advisors can use this to give clients clarity, confidence, and transparency around how value is created.
Business Valuation Summary
Bringing It All Together Into a Valuation Target:
The final session consolidates everything into a weighted valuation summary and frames the “art of the possible.” It shows how removing unrealistic outliers, applying logical weightings, and focusing on core valuation drivers produces a credible five-year target. This helps transform vague ambitions into a measurable goal, the perfect springboard for deeper forecasting or a full strategic engagement.