Case Study: Unlocking Growth Opportunities for Business Owners with VFD Pro
Focus: Part-Time and Fractional FD Services & Business Education
Advisor: Kevin McNulty | McNulty Business Advisory
Kevin McNulty, founder of McNulty Business Advisory, specialises in providing strategic insights to help businesses overcome challenges and achieve sustainable growth. In collaboration with VFD Pro and ‘Growing Your Numbers’, Kevin leverages advanced financial tools to uncover hidden opportunities, raise awareness among business owners, and deliver transformative results.
This case study highlights how Kevin’s partnership with VFD Pro empowers his clients to address financial blind spots and refocus on growth.
A Key Engagement: Identifying more than £500,000 in Opportunities
Kevin recently conducted a business review for a business with an annual turnover of £4.2 million. Using VFD Pro’s Business Overview Report, he quickly identified significant areas for improvement, including:
- Revenue Decline: A £300,000 gap in revenue compared to the previous year, attributed to insufficient sales focus or delays in bookkeeping practices.
- Cash Flow Bottlenecks:
- £100,000 unnecessarily paid to creditors too early.
- £90,000 tied up in overdue debtor accounts.
- Excess Stock: Holding patterns revealed £150,000 locked in inventory beyond optimal levels.
- Lack of Forecasting: The absence of meaningful financial forecasting left the company unprepared to address these issues proactively.
The results of this analysis were eye-opening for the business owner, who appreciated the clarity and actionable insights provided by the report. While the internal dynamics of the leadership team posed challenges, the review underscored the value of financial forecasting and performance monitoring.
Driving Business Strategy and Focus
In another engagement, Kevin utilised VFD Pro’s Forecasting Model to guide a client in shifting from low-margin revenue streams to higher-margin opportunities. This strategic redirection not only promised to resolve cash flow issues but also enhanced the business’s marketability for future sale.
Kevin emphasises that these tools do more than highlight problems—they create a roadmap for sustainable growth by helping business owners:
- Visualise their financial trajectory.
- Identify and prioritise high-value opportunities.
- Build confidence in strategic decision-making.
Making a Difference with Publicly Funded Support
Through Northern Ireland’s “Go Succeed” business support program, Kevin offers his expertise to businesses, link for more info. Using VFD Pro, he delivers comprehensive reviews, forecasts, and tailored strategies to help business owners navigate challenges. This initiative allows him to reach more businesses, demonstrating the broad applicability of VFD Pro’s tools across industries.
In Conclusion
Kevin McNulty’s partnership with VFD Pro exemplifies how financial tools can transform business advisory services. By leveraging VFD Pro’s advanced reporting and forecasting capabilities, Kevin helps business owners uncover hidden value, refocus on their goals, and make informed decisions.
If you’re a business owner seeking actionable insights and strategic guidance, Kevin McNulty and VFD Pro are here to help you unlock your business’s potential.
Advisor’s Reflection:
“VFD Pro’s tools have been transformative in how I engage with business owners. The ability to deliver clear, actionable insights—whether through a Business Overview Report or detailed forecasting—helps clients see the bigger picture and uncover opportunities they might have missed. It’s not just about identifying issues; it’s about providing a roadmap for growth. These tools empower me to have more meaningful conversations, build trust, and ultimately help businesses achieve their potential.”
– Kevin McNulty, McNulty Business Advisory