Breaking Free from the AI Echo Chamber
Finding Your Authentic Advisory Voice
As AI-generated content floods every corner of LinkedIn and inboxes, it’s getting harder for firms to stand out. In this VFD Business Development Academy session, discover how to escape the AI echo chamber, using automation to enhance, not erase, your authentic voice. Learn how to write, speak, and engage in a way that sounds like you and connects with clients who value genuine expertise.
AI tools like ChatGPT have made it faster than ever to create marketing content, but they’ve also created a problem: everything sounds the same.
In this VFD Business Development Academy session, Client Implementation: Breaking Free from the AI Echo Chamber, copywriter and accountant Michelle Eshkeri explains how accountants and advisors can harness AI productively without losing their human touch.
Michelle shares her experience from both sides of the fence, as a finance professional and as a writer, to show how AI can help you draft ideas, structure content, and repurpose material across platforms, while still preserving the warmth, trust, and individuality that clients respond to most.
What You’ll Take Away
A clear framework for prompting AI effectively and avoiding generic results.
A “Voice Profile” method to help AI tools understand and replicate your tone and style.
A banned phrases list that removes robotic language and corporate clichés.
An editing checklist to make sure every post, blog, or email sounds like you.
Insight into AI tools such as Claude, Perplexity, and Gamma.
You’ll also learn how to use client call transcripts, case studies, and your own firm’s best-performing content to “train” AI to sound like your brand.
Michelle and the Academy panel discuss why personality matters in advisory work and how to move away from AI templates toward authentic communication that inspires trust.
The Core Message
AI isn’t going away. The firms that thrive aren’t the ones that ignore it, or rely on it entirely, but those who use it well.
By combining AI’s efficiency with your expertise, you can save time, communicate more powerfully, and create content that clients genuinely want to read.
If you’ve ever looked at your firm’s LinkedIn post and thought “That doesn’t sound like us,” this session will show you exactly how to fix it.
Watch the video now to learn how to build confidence, consistency, and credibility in your marketing, while keeping your authentic voice front and centre.