VFD Articles

Case Study: Case Study: Penney's Accountancy Ltd

“The support you get from VFD is awesome, you don’t get this with anyone else. Never, from any other company have I had this level of support.”

About Penney’s Accountancy:
Everything at Penney’s is very much relationship based when it comes to clients, whereas many other firms tend to touch base only once or twice a year. Penney’s are in contact monthly if not more to be the… “go to point of reference, for all things business related.”

The Challenge:
Having tried to use all the ‘other’ Reporting and Forecasting Apps, in Sue’s words, ‘she was in tears’, it
was just so complicated, and you didn’t have any support, there was no interaction, it was awful to the
point we just gave up, and you didn’t just have one software, you had to have three, four or more software
subscriptions and the team could not cope with it so we ended up doing nothing…

The Solution:
“With VFD is just there, no complicated software to learn, its there at your fingertips when you want it, and the training and ongoing support’s amazing”.

These were the words from Sue just part way through the VFD Mastery programme, having already decided to join the VFD Way Mastermind group to benefit from ongoing training, mentoring and support to fully implement the systems and processes needed to deliver a full outsource finance for service, from part-time FD, to bookkeeping and compliance.

The Results:
Using VFD Pro the team are confident they can provide the part-time FD support their clients need to understand finance, and to help them put in place robust systems and processes to improve results, increase profit and help clients exit successfully.


Reason for choosing VFD Pro:

I first discovered VFD at the Digital Accountancy Show when Graeme Tennick, of Tennick Accountants and Steve Darnell presented, it was great, for the first time I really understood what I needed to implement Financial Advisory to guide and help clients be more successful.

VFD is just so easy, plus the training and support is just amazing. With the others you just give up, but with VFD I know we can do it because they really care.

Sue Penney | Managing Director,

Penney’s Accountancy Ltd

About VFD Pro:

VFD Pro automatically extracts data and uses AI to generate enhanced Management Reports.

Reporting is just the eginning, a gateway into proper ‘Financial Advisory’, planning, forecasting and reporting Performance versus Forecast each month.

Allowing clients to focus on business growth, whilst we focus on managing their outsourced financial function, win-win.

Business Owners don’t want to ‘do finance’ they need someone they can trust to do it for them.