Helping businesses Make
Smarter Financial Decisions

Don’t just take our word for it!

Hear directly from the business owners and finance professionals who have experienced the benefits of our Virtual Finance Director services. From smarter financial decision-making to improved cash flow and long-term growth strategies, our clients share how VFD has transformed their businesses.

Graeme Morris
Cloud Accountancy Whitefield Ltd
"The services are really good, the training and the tools. They are very thorough, regular and I enjoy them. It is definitely helping and is going to have an impact on my business going forward."
4.9
4.9 out of 5 stars (based on 103 reviews)
Excellent85%
Very good15%
Average0%
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April 11, 2023

I cannot recommend VFD Pro and their ‘Growing Your Numbers’ Mastermind groups highly enough. As a part time finance director focused mainly on the service sector, it is crucial for me to have a robust and reliable reporting suite that helps my clients make informed business decisions. VFD Pro has proved an indispensable tool in my practice, enabling me to work closely with business owners and help elevate their performance as they prepare for future growth or exit strategies. To be working with the team behind the reports and understand their full value is amazing. Its not just the quality of the reports, but also the support provided through the Partner programme that has impressed me so much.

The ‘Growing Your Numbers’ Mastermind groups have exceeded my expectations with their well-structured approach. These sessions have not only helped me better understand the client value of VFD Pro but also taught me effective ways to engage with businesses of the right scale. The knowledge I have gained from attending the Mastermind groups has been invaluable in enhancing my services to my clients. The support from VFD Pro and the rest of the Mastermind group delegates has been truly overwhelming. It has inspired me to deliver part of the FiMBO webinar program, which aims to support business owners in better understanding their financial information and making better decisions.

Being part of a like-minded community of accountants and advisors who not only want to help businesses succeed but also offer moral support to each other has been an incredible experience. The power of the VFD Pro reporting suite lies in its ability to provide comprehensive and accurate financial information. This will be a game-changer for my clients in the £1m to £5m turnover range who understand the importance of reviewing and utilizing financial data to improve their decision-making processes.

In summary, VFD Pro and their ‘Growing Your Numbers’ Mastermind groups have been an invaluable asset in my practice, and I wholeheartedly endorse their reporting suite, exceptional support, and well-structured educational sessions. Accountants and business advisors looking to take their client performance to the next level should seriously consider partnering with VFD Pro.

Margot Clarke
February 13, 2025

Enables us to deliver high value advisory services

So far it’s been brilliant – the team at VFD not only give access to extremely useful tools to help deliver CFO & advisory services, but also offer training on how best to deliver services using their technology, and also give us access to marketing material to promote our practice and even help on how to price the service. I almost want to keep them a secret!

Mark Sweetman - First Accounts
February 11, 2025

Very useful tool for any CFO.

It gives a lot of reports and pdfs. It pulls the data from Xero and analyses it out in very useful ways. This gives a much deeper insight into what is actually going on.

Keith Griggs
January 8, 2025

One of a kind!

Been using VFD for a couple of months. The content and information in the reports I have been able to get direct from Xero at the push of a button has been mindblowing. I have been able to give my clients great insight into their numbers. Highly recommend.

Michael Wells
November 23, 2023

I’ve happy with support the support Gaye has given me so far. I think she’s really good. I’m also happy with the CAAM demo this morning and I know I have quite a bit to do for me to make the best use of it.

Josef Zbaraski
November 22, 2023

The hot seat is really good because we have the support – it’s like 5 or 6 people plus, in a big support group. Gaye goes over various reports and issues that we need to work on that we might not even be aware of. Steve and Gaye are great – I can’t fault how supportive they are.

Margot Clarke
November 22, 2023

I think the best value is having Gaye on a one to one basis.

Ian Futter
June 27, 2023

As the director of Acumist, an award-winning cloud accounting firm and a Xero Gold Partner, I had the pleasure of attending the 12-week VFD Mastery Programme. With over 35 years of business experience, I was searching for a solution that would bring more structure to our methods, and VFD Pro exceeded all expectations.

The platform is truly exceptional, offering shortcuts that save time and enhance our work processes. I thoroughly enjoyed the entire experience and am confident in the positive impact it will have on our clients at Acumist. We pride ourselves on combining outstanding service with automated accounting to help businesses bring their future into focus.

The FIMBO programme is a valuable addition and will serve as an educational platform for our clients and prospects. Increased knowledge and awareness will undoubtedly lead to them seeking additional support.

Regular check-ins and the supportive VFD community will be invaluable assets as we continue to develop our client offering. With VFD Pro’s structured approach to financial management and business performance forecasting, I am certain our clients will achieve even greater success, enabling us to continue delivering top-notch accounting services. The approach VFD takes, along with the incredible people involved, has made this experience truly outstanding.

Chris Gascoyne - Acumist
April 12, 2023

I recently completed the FiMBO programme – a 12-session journey designed to help business owners like me better understand the financial planning to help grow and eventually sell your business. Out of all the sessions, the one that truly stood out was number 10, Exit Planning expertly delivered by Cliff Spolander and the most impactful takeaway for me was learning about the two crucial numbers that can make all the difference in the success of my exit strategy. This eye-opening experience taught me the importance of planning five years in advance if I intend to sell my business.

The stark reality of how few people actually sell their businesses for their desired price was a sobering revelation, thanks to the often-repeated message in every session.

The FiMBO programme is not only worthwhile but also essential for anyone considering growing or selling their business. If you’re ambitious and envision retiring in the next 10 to 20 years, this programme is incredibly useful. But for those, like me, who are developing an exit plan within the next five years, FiMBO is almost indispensable.

It has equipped me with the knowledge and tools necessary to navigate the complex process of ‘business exit’, and I could not be more grateful for this transformative experience.

Paul Lawton - Chat Heroes