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Customer Targeting Model

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To grow, most businesses look to acquire new customers, often at the expense of their number one business asset, their existing customers.  By using the Customer Targeting Model you will be helping your client maximise the value they deliver for, and take from their customers.

It cost 8 times more to sell to a new customer than it does to sell to an existing customer.  Use the Customer Targeting Model to help your clients identify and analyse their customers by sales value and by product line to identify the gaps and the opportunities to deliver more value, increase sales and improve client satisfaction and retention.

Sample Model

Available from your VFD Pro portal on the links below.


Part 2

Part 3

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