You’ve invested in training to support delivery of your new service, now it’s time to increase the client engagement and education on what they can really achieve by moving beyond a purely compliance relationship.
Client Health Check
Use this simple set of questions to identify the quickset wins for your client.
Example: Link to ‘Fact find’ document’
Evidence of delivering results
Do you have ‘Testimonials’ and/ or ‘Case Studies’ – if not we can help…. (link to E3)
Whats Your Guarantee
What’s Your Packaging / Pricing
Chat Heroes / FAQ’s
Website page content
You need to ensure information about your new services are outlined on your website and associated marketing materials. This might include news / blog articles
Example: link to good webpage. https://www.burgisbullock.com/services/enhanced-management/
Website ‘Call to Action’
Now you have them interested. What do you want your website visitors to do as a result – what’s your ‘Call to Action’
Example: example of enquiry webform
Are you in regular communication….
Example: link to a series of email text
If you are active on LinkedIn, Twitter etc. then you need something to say.
Example: link to a series of 12 posts to match to FIBO content – Factoids / ‘Did You Know’
Create a short ‘Explainer Video’ to explain the key benefits of your nee service.
Example: link to video
Presentations / Webinars
You should consider running a series of information webinars for your clients / prospect’s.
Example: here are the 12 current titles
Fact Sheets: Services
Fact Sheets: Sectors
One fact sheet for each of the key 12 workshop titles. Also have the Top 10 issues ppt me and Mark delivered.
Example: link to more info